VRC was founded in 1973 in the La Florida neighborhood, Guatemala City. It was born as the first “Villeda” store, thanks to the passion of Mr. José Villeda for bicycles and motorcycles.
As the months and years passed, the market demand changed, growing to the sale of spare parts and Suzuki motorcycles. Years later, the distribution of Honda motorcycles, and later direct import of different motorcycles brands.
Currently, Motoshop VRC represents one of the great realities in the world of motorcycling: when you enter a store, you will be able to breathe and feel motorcycles in your veins. VRC gradually became the house with various brands for which people search for a motorbike and very important, drive securely.
THE CHALLENGE
Since the company has been growing for the last 50 years, both its global brand and sub-brands saw the need to organize and standardize their identities, brand colors and graphic elements.
From their DNA to each area of communication, we styled each logo and developed each brand book:
- Motoshop VRC: motorcycles, accessories, and spare parts brand.
- AHM: a specific motorcycle brand created by VRC
- Zoom: a specific accessory brand created by VRC
- Promoto: a specific spare parts brand created by VRC
This standardization has represented efficiency in time and savings in marketing costs, due to being able to follow the guidelines of each brand.
