IlMerletto, derived from the Italian word for "lace," is a jewelry brand that offers a wide variety of high-quality accessories at accessible prices. The brand celebrates the beauty of human connections through its jewelry, each piece crafted with love and passion. IlMerletto connects deeply with its audience by staying in tune with contemporary trends and reflecting elegance, sophistication, and a relaxed style. Their brand speaks directly to women from centennials to boomers, offering them accessories that enhance their personal style and serve as thoughtful gifts for their loved ones.
The goal of IlMerletto’s rebranding was to create a refreshed visual identity that reflects the elegance and diversity of their jewelry, while also communicating accessibility and warmth. The new brand image needed to resonate with customers who value both fashion-forward trends and meaningful, personal connections.
We crafted a visual identity centered on the delicate and intricate nature of lace, which aligns with the brand’s name and ethos. This new identity blends warmth and intimacy with sophistication, speaking to a diverse audience of women who seek both elegance and everyday style. The rebranding included the development of a custom logotype, inspired by the intricate patterns of lace, symbolizing the connection between elegance and accessibility.
The color palette was carefully chosen to evoke feelings of warmth, love, and sophistication. We combined neutral tones with soft accents, allowing the jewelry to shine as the centerpiece. Our approach focused on enhancing the emotional connection IlMerletto shares with its customers, while also staying true to its mission of offering high-quality, affordable jewelry.
This rebranding allowed IlMerletto to strengthen its position in the market, connecting more deeply with its target audience through a sophisticated yet accessible brand presence. The fresh visual identity elevated the brand’s visibility online and in-store, making it easier for customers to discover IlMerletto's unique offerings while resonating with their values of quality and care.
