Otra Obra is the creative vision of Kevin McClellan, an architectural designer and artist with a passion for crafting unique pieces of furniture and decor that create lasting connections. Inspired by his experiences across Mexico, Texas, and London, Kevin’s work embodies a fusion of modern innovation and traditional craftsmanship. His brand aims to inspire individuals to embrace authenticity and build meaningful stories through design.
The goal of the rebranding was to create a visual identity that reflects the authenticity and artistry at the core of Otra Obra’s design philosophy. Kevin wanted a brand that not only represents his craftsmanship but also inspires people to see each piece as part of their personal story. The challenge was to design a logo and visual elements that convey both the elegance and the narrative behind each creation.
We created a logo for Otra Obra that combines elegance with simplicity, reflecting the uniqueness of each piece of furniture. The logo is clean, modern design that resonates with the brand's philosophy of timeless aesthetics. The typography is bold yet understated, allowing the pieces to speak for themselves, while conveying a sense of quality and craftsmanship.
To complement the logo, colorful visual elements were incorporated. These visuals, inspired by the textures and forms found in Kevin’s work, serve as a backdrop for the brand’s storytelling approach. The color palette draws from natural materials, offering a rich yet neutral foundation that allows the products to shine in any setting.
The new branding successfully encapsulates Otra Obra’s mission to create pieces that build connections and tell stories. With the selected logo and carefully curated visuals, the brand now has a cohesive identity that resonates with customers who value authenticity and design. This rebranding not only enhances the visual appeal but also strengthens the narrative, helping potential clients discover and connect with the brand on a deeper level.
