Formula Skincare is a conscious and responsible skincare brand that focuses on educating individuals about understanding their skin. With a commitment to ethical practices and ingredient traceability, Formula Skincare selects each component with the utmost care. Their products, infused with native botanical actives from Guatemala, reflect the brand’s belief in creating harmony between people, nature, and the world.
The goal of the Formula Skincare branding was to create a visual identity that reflects the brand’s dedication to transparency, education, and natural beauty. The logo, inspired by a sunrise, symbolizes rebirth, aligning with the brand's philosophy of empowering customers to take control of their skin’s health and renew themselves.
We designed a logo that embodies the concept of rebirth and new beginnings through the image of a sunrise. The rising sun not only represents renewal but also highlights the natural and transformative power of the products. The first proposal for the logo, selected by the client, features sleek and sophisticated typography, complemented by the clean, modern lines of the sunrise symbol.
The packaging and visuals create an elegant, cohesive look. The earthy tones and natural textures used in the packaging mirror the brand’s focus on botanicals and sustainability, while also evoking a sense of warmth and trust. The visual identity reflects Formula Skincare’s mission to blend science and nature, creating products that are as effective as they are ethical.
The new branding and packaging have positioned Formula Skincare as a trustworthy and innovative leader in the skincare market in Guatemala. The sunrise logo serves as a powerful metaphor for the transformation customers can experience by using the brand’s products. The combination of ethical transparency, high-quality ingredients, and a focus on education has allowed the brand to resonate with women seeking both effective skincare and knowledge about their skin.