It is a marketing consulting studio that brings strategies for brands with stores in shopping malls in Guatemala. They were born from the need to advice where brands can advertise strategically, avoiding wasting their budget and maximizing their results.
They are the intermediary between the brands and shopping malls, protecting both interests. They act with brilliance, honesty and transparency.
We started this project from scratch, from the naming creation to the corporate identity.
Because of this, we designed an isotype that reflects the protection they provide, as well as the genius and effectiveness of their strategies.Similarly, the graphics connected to each other geometrically seek to represent their effort to build strong relationships that represent their alliance and empathy with each of their clients, while providing freshness and dynamism to the graphic system..
