Alicante is a film company whose main objective is to tell stories through advertising cinema. They seek to convey a message beyond a commercial to communicate a positive and transcendental story in the films of the brands that hire them.
They have the best filming equipment in Guatemala and Central America. Their Creative Director specialized in Alicante, Spain and that´s the reason behind the companie´s name.
Because the team is formed by young people, full of passion to do their work with excellence, transparency and honesty, we made an identity and color palette that evokes the energy and proactivity they have. We used the figures found in the shooting cameras to create their logo and a series of graphics that call for action that clearly communicates their work.