Growing a community with the right digital content
The Lawyer Magazine is a magazine that promotes and represents the values and spirit of lawyers with a regional vision. It emerged inspired by worldwide success stories, in order to provide the tools and contacts that can help lawyers transcend worldwide.
After analyzing the magazine´s digital channels, we came to the conclusion of a content strategy that would actually build a community of lawyers. This way they would not only create a good Brand Awareness, but also help the magazine fulfill it's mission. This content strategy evolved around the creation and analysis of the Buyer Personas that the brand truly has.
We also created different tools for the magazine to sale better it's magazine spots, such as it's Digital & Print Media Kit, to different posters & digital advertising to promote it's events.