Antropomorfosis is a boutique studio that creates, strengthen and enrich brands through consulting and anthropological marketing strategies. Dedicated to delving into man's thinking and behavior, they study the consumer from his human and social aspects through the analysis of behavior patterns.
The brand's concept is "Create more humane brands" and that's why we created an identity based on the values: Empathy, understanding, rigurosity and ethics.
The isotype is an abstraction of the Vitruvian Man, who significantly alludes to the perfect man through his rigorous study; and the graphics with irregular edges represents the ruptures of the stereotypes, thoughts and paradigms that get broken through anthropological research because the more they get into it, the truth will be discovered, reaching for correct and grounded conclusions.