{"id":5202,"date":"2020-04-16T21:16:14","date_gmt":"2020-04-16T21:16:14","guid":{"rendered":"https:\/\/neumabranding.com\/?p=5202"},"modified":"2020-07-30T12:42:08","modified_gmt":"2020-07-30T18:42:08","slug":"5-pilares-para-hacer-tu-logo-unico","status":"publish","type":"post","link":"https:\/\/neumabranding.com\/index.php\/2020\/04\/16\/5-pilares-para-hacer-tu-logo-unico\/","title":{"rendered":"5 pilares para hacer tu logo \u00fanico"},"content":{"rendered":"

[vc_row content_text_aligment=”left”][vc_column][vc_column_text]<\/p>\n

\n
Muchos nos hemos preguntado: \u00bfQu\u00e9 hace que un logo sea bueno y se diferencie del resto?<\/div>\n
<\/div>\n
Hay varios aspectos a tomar en cuenta, ya explicaba en una nota anterior lo que es un Branding y su diferencia con el logotipo. Branding consiste en un conglomerado de distintas experiencias que ofrece tu marca.<\/div>\n
<\/div>\n
El bocetaje y creaci\u00f3n de logotipo es uno de los \u00faltimos pasos de la estructuraci\u00f3n y construcci\u00f3n de una marca y es importante tener congruencia en ambas v\u00edas:<\/div>\n
1. ADN y Concepto<\/div>\n
2. Una est\u00e9tica bien pensada y armoniosa.<\/div>\n
<\/div>\n
Debido a esto hay 5 pilares que recomiendo tomar en cuenta:<\/div>\n
<\/div>\n

1. Olv\u00eddate de hacerlo para ti.<\/b><\/h4>\n
No dise\u00f1amos para nosotros y nuestro portafolio, dise\u00f1amos para el cliente y el segmento a quien est\u00e1 dirigido.<\/div>\n
<\/div>\n
S\u00ed, es importante que hasta cierto punto nos guste ya que somos ese ojo cr\u00edtico que define los est\u00e1ndares est\u00e9ticos, pero NUNCA olvidar que alguien nos contrat\u00f3 para que funcione y sea exitoso para su nicho.<\/div>\n
<\/div>\n

2. Apropiado al contexto<\/b><\/h4>\n
Debemos definir el segmento a quien se dirige la marca, el comportamiento, h\u00e1bitos, gustos de sus clientes… \u00bfD\u00f3nde habitan? \u00bfQu\u00e9 medios gustan usar para comunicarse? y m\u00e1s preguntas que van fuera del nivel socioecon\u00f3mico y demogr\u00e1fico que hasta ahora en ocasiones s\u00ed es analizado.<\/div>\n
<\/div>\n
Siempre cuestiona cada elecci\u00f3n de elementos con la pregunta: “\u00bfEs apropiado al -segmento de la marca-?”. Es fundamental que a tu cliente le recuerdes que la propuesta y selecci\u00f3n de elementos fue funcionalmente creada para su usuario.<\/u><\/div>\n
<\/div>\n

3. Transmite los valores<\/b><\/h4>\n
Los colores, elementos, tipograf\u00eda y dem\u00e1s elementos elegidos… \u00bfTransmiten los valores de la marca?<\/div>\n
<\/div>\n

4. Memorable<\/b><\/h4>\n
Un logo no se cambia cada 3 a\u00f1os, es importante hacer de \u00e9l algo memorable y perdurable en el tiempo. Evita las tendencias ya que \u00e9stas cambian m\u00e1s r\u00e1pido que el tiempo mismo. Los cambios constantes pueden interferir con la capacidad de los consumidores de asociar un logotipo con una empresa, sin embargo, son v\u00e1lidas las actualizaciones leves seg\u00fan su era.<\/div>\n
<\/div>\n

5. Simple<\/b><\/h4>\n
La simpleza est\u00e1 estrechamente relacionada con el pilar anterior. Mientras menos elementos posee tu logotipo, m\u00e1s f\u00e1cil ser\u00e1 para el consumidor reconocer la empresa a la cual pertenece. Evita colocar elementos “solo porque se ven bonitos”, s\u00e9 cr\u00edtico contigo mismo. Elige tipograf\u00edas y formas legibles. Red\u00facelo al m\u00ednimo y cuestiona su adaptabilidad a diferentes aplicaciones: bordados, papeler\u00eda, aplicaciones monocrom\u00e1ticas, etc.<\/div>\n
<\/div>\n
Los pilares presentados son aspectos b\u00e1sicos pero muy funcionales. Tomarlos en cuenta nos ayuda en el proceso de bocetaje de los logotipos para los cuales hemos sido contratados.<\/div>\n
<\/div>\n
Espero que te funcionen y si conoces alg\u00fan otro aspecto a tomar en cuenta \u00a1Com\u00e9ntalo! Queremos leer tu opini\u00f3n \ud83d\ude42<\/div>\n
<\/div>\n<\/div>\n
– Mafer J\u00fcnger<\/div>\n

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Hay varios aspectos a tomar en cuenta, ya explicaba en una nota anterior lo que es un Branding y su diferencia con el logotipo.
\nBranding consiste en un conglomerado de distintas experiencias que ofrece tu marca.<\/p>\n","protected":false},"author":1,"featured_media":5211,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[37],"tags":[227,228,229],"class_list":["post-5202","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","tag-branding","tag-identity","tag-logo"],"yoast_head":"\n5 pilares para hacer tu logo \u00fanico - Neuma Branding<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/neumabranding.com\/index.php\/2020\/04\/16\/5-pilares-para-hacer-tu-logo-unico\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 pilares para hacer tu logo \u00fanico - Neuma Branding\" \/>\n<meta property=\"og:description\" content=\"Hay varios aspectos a tomar en cuenta, ya explicaba en una nota anterior lo que es un Branding y su diferencia con el logotipo. 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