{"id":367,"date":"2020-03-06T13:30:10","date_gmt":"2020-03-06T13:30:10","guid":{"rendered":"http:\/\/galatia.edge-themes.com\/?p=367"},"modified":"2020-07-30T12:44:03","modified_gmt":"2020-07-30T18:44:03","slug":"mas-alla-de-un-logotipo","status":"publish","type":"post","link":"https:\/\/neumabranding.com\/index.php\/2020\/03\/06\/mas-alla-de-un-logotipo\/","title":{"rendered":"M\u00e1s all\u00e1 de un logotipo"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row content_text_aligment=&#8221;left&#8221;][vc_column][vc_column_text]<\/p>\n<div class=\"gmail_default\">Creo que varios ac\u00e1 sabemos lo que implica el crear un logotipo, otros tenemos una idea y otros puede que creamos que es algo que se tiene que ver &#8220;bonito&#8221; y &#8220;cool&#8221;.<\/div>\n<div class=\"gmail_default\"><\/div>\n<div class=\"gmail_default\">Un logotipo no es lo mismo que Branding.<\/div>\n<div><\/div>\n<div class=\"gmail_default\">\u00c9ste es el resultado de un proceso determinado para representar los valores, ADN, concepto y esencia de la marca.<\/div>\n<div><\/div>\n<div class=\"gmail_default\">Branding es un conglomerado de sentimientos y experiencias que una marca evoca a sus consumidores. Branding es reflejar un estilo de vida, es puramente emocional.<\/div>\n<div class=\"gmail_default\"><\/div>\n<div class=\"gmail_default\">Siempre coloco el ejemplo del iceberg. El logotipo es la punta, y el branding es esa gran masa de hielo por debajo del mar, es ese sentimiento intangible que no podemos ver, pero que est\u00e1 presente y es lo que da un sentido a la comunicaci\u00f3n. Es la base de todo.<\/div>\n<div class=\"gmail_default\"><\/div>\n<div class=\"gmail_default\">El \u00e9xito de las grandes marcas como Nike, Starbucks, Airbnb ha sido \u00e9ste. Las personas est\u00e1n dispuestas a gastar m\u00e1s en sus productos debido a que ellos crearon y solidificaron estrat\u00e9gicamente experiencias memorables que tocaron las emociones de las personas.<\/div>\n<div class=\"gmail_default\"><\/div>\n<div class=\"gmail_default\">Branding es dejar de vender productos y servicios para ofrecer experiencias, emociones y un estilo de vida enfocado al bienestar del ser humano. Al final de todo, las personas no necesitan m\u00e1s productos y objetos, pero s\u00ed necesitan oportunidades para aprender y descubrir, necesitan maneras para expresarse a trav\u00e9s de varias v\u00edas, necesitan herramientas e inspiraci\u00f3n para su bienestar y hacer del mundo algo mejor.<\/div>\n<div class=\"gmail_default\"><\/div>\n<div class=\"gmail_default\">El Branding consta de 4 aspectos.<\/div>\n<div class=\"gmail_default\">Recordemos que una marca es como una persona, con intereses y una magn\u00edfica personalidad detr\u00e1s de ella y \u00e9ste ser\u00e1 el motivo por el que su segmento la buscar\u00e1:<\/div>\n<div class=\"gmail_default\"><\/div>\n<h4 class=\"gmail_default\">1. \u00bfC\u00f3mo me siento?<\/h4>\n<div class=\"gmail_default\">Definir las emociones transmite la marca al relacionarse con ella<\/div>\n<div><\/div>\n<h4 class=\"gmail_default\">2. \u00bfC\u00f3mo me expreso?<\/h4>\n<div class=\"gmail_default\">Definir el tono de comunicaci\u00f3n, si habla de usted, de t\u00fa, con mucha jovialidad o es m\u00e1s serio.<\/div>\n<div><\/div>\n<h4 class=\"gmail_default\">3. \u00bfC\u00f3mo me comporto?<\/h4>\n<div class=\"gmail_default\">Personalidad de la marca<\/div>\n<div><\/div>\n<h4 class=\"gmail_default\">4. \u00bfC\u00f3mo me miro?<\/h4>\n<div class=\"gmail_default\">Look &amp; feel, l\u00ednea gr\u00e1fica y logotipo que evoquen los 3 primeros pilares.<\/div>\n<div class=\"gmail_default\"><\/div>\n<div class=\"gmail_default\">Estudios comprueban que el 85% de las desiciones de compra son tomadas por el factor emocional, y el 15% restante es racional, o sea, una evaluaci\u00f3n de las caracter\u00edsticas y funcionalidad del producto o servicio.<\/div>\n<div class=\"gmail_default\">Por esto, creo que es importante prestarle atenci\u00f3n a todas las caracter\u00edsticas del producto en cuanto a calidad, durabilidad, etc. Sin embargo, el verdadero valor de la marca reside en darle un espacio a las personas para so\u00f1ar y enamorarse de nuestras marcas y esto lo lograremos por medio del Branding.<\/div>\n<div class=\"gmail_default\"><\/div>\n<div class=\"gmail_default\">\u00a1A ponerlo en pr\u00e1ctica!<\/div>\n<div>&#8211; Mafer J\u00fcnger<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Un logotipo no es lo mismo que Branding.<br \/>\n\u00c9ste es el resultado de un proceso determinado para representar los valores, ADN, concepto y esencia de la marca.<br \/>\nBranding es un conglomerado de sentimientos y experiencias que una marca evoca a sus consumidores.<\/p>\n","protected":false},"author":1,"featured_media":5210,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[37],"tags":[227,228,229],"class_list":["post-367","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","tag-branding","tag-identity","tag-logo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>M\u00e1s all\u00e1 de un logotipo - Neuma Branding<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/neumabranding.com\/index.php\/2020\/03\/06\/mas-alla-de-un-logotipo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00e1s all\u00e1 de un logotipo - Neuma Branding\" \/>\n<meta property=\"og:description\" content=\"Un logotipo no es lo mismo que Branding. \u00c9ste es el resultado de un proceso determinado para representar los valores, ADN, concepto y esencia de la marca. 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