Branding
Mesoam connects people all around the world to connect different business and relationships between people, companies and countries.
Through this organization, his members can share and export their products or services to any country in the globe.
We create a graphic identity where the geometric forms in the graphic system seek to represent the interdisciplinarity and diversity of the companies and people part of the organization, as well as the connections and contacts around the world.
Though his clean identity, we evoked the opportunity for worldwide expansion, as well as reflect credibility and strength by using Helvetica Black as an institutional typography.