Lola's is a Guatemalan store whose objective is to give more people the opportunity to have a consumption of organic products that leaves a positive footprint.
They seek to provide transparent production / origin food to lead a lifestyle more conscious and focused on sustainability. For this reason, their brand was created with a friendly, concise, direct and timeless typography. At the same time it evokes the brand's personality.
Also, their brand communications is complemented with illustrations that allude to the origin of the products.