Is an hotel based in Guatemala City, which completely changed their business model to reach new clients: millennials.
The concept refers to the union between user and brand through the transformation of ideas, magic and charm.
At the same time, reflect intimacy, confidence and comfort, stimulating the user to be free to be himself and connect mystically with his partner in the surrounding atmosphere.
It's a very clean and sober graphic system, however it has character, extroversion and lots of dynamism through some elements that combine with each other to create a disruptive image that connects intimately with their customers.