Branding & Identity. Digital Strategy.
We developed a creative concept to use as guide for all brand´s DNA. It was "Sin importar dónde estás, ¡tus naves siempre limpias!" (no matter where you are, your shoes are always clean).
Both for the Branding and Digital Campaing, we aimed to achieve a connection and empathy with the brands audience, using as reference and inspiration day to day situations in which shoes take key.
Remembering that it is not only a service, but an experience, El Almirante comes to reach out to every teenager who cares to have clean sneakers, high heels and more.