Carlos Castillo is an independent consultant, coach and expert in business leadership. His successful strategy is based on giving personalized and effective solutions through simple processes that impact the results of each organization.
Through the concept: "High impact though simplicity." We seek to represent its practicality and effective results by implementing a graphic system that reflect his promise and values: commitment, transparency and dynamism.
Choosing the red color as the main one in a duotonal palette to represent the leadership and make it different of his competitors. It's a simple and concise graphic identity that evokes the simple but high impact solutions he brings to companies.